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Marketing & Demographics: Updated 2024-02-01

With our marketing budgets for 2024, we are seeing between 25,000 & 50,000 site pageviews per day via 15,000-25,000 daily users. We expect to see 600,000 - 850,000 views per month throughout 2024.

  • 2024: 8.0 million pageviews (estimated)
  • 2023: 7.1 million pageviews
  • 2022: 5.8 million pageviews
  • 2021: 2.4 million pageviews (pandemic traffic, though still impressive)
  • 2020: 4.9 million pageviews
  • 2019: 5.3 million pageviews

Facebook Followers: 310,000+ total FB followers (reaching over 1+ million users monthly):

Instagram Followers:

Linkedin Followers:

Twitter Followers:

YouTube Followers:

Newsletter + Job Alert Subscribers (Growing at 5000 to 10,000 new registrations per month):

  • 205,000+ registered email & job alert subscribers
  • 700+ registered employers
  • Avg 50% open rates with 19% CTR

Demographics (website):

  • 95% North American Audience
    • 60% USA, 40% Canadian, <1% International
  • 75% Male, 25% Female
  • Primary age demographic is 35-44 (28%)
    • 45-54 (22%) and 25-34 (20%)

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